The case study leads us to overview the social media marketing context. In the articles, we learn about the different ways to market on Facebook aka the most important platform of all social media so a "must have" for every company.
Then we learn more about the best times to share/ post on the different platforms. It's funny to see how each platform has different "best days" and it tells a lot about how the different platforms are used by their users. Some are early week things, some middle week and most of them are high on the weekend.
But the case study and the theory it develops wouldn't have been complete without a real physical example, and Zappos appeared to be a real prominent example. This shoe shop is one the best-optimized brand on the social media. The company started using Twitter & Facebook really early (somehow around July 2007) compare to other brands.

The first lesson I learned was to be close to your audience, that's why social media have been created for. They've been created for any person to get close to another one. I learn how it is important to listen to your audience and make it feel important. Answer quickly, answer with efficiency, engage with the audience, ask its opinion... Plus the more engaging a post is the more Facebook is gonna share it on the news feed and so increase your potential reach.

The second lesson I learned was to increase my reach by posting on the right time with the right amount. Meaning that according to my target population I must upload my content when the most of it is connected to my platform. The time differs according to the different platforms so it can be tricky if you manage several platforms at once (recommending Hootsuite maybe).

And finally, the third and last lesson I got from the case study is that a communication on social media must be visual. Which was interesting is that lesson crossed with my consumer behavior class which taught us the 6 stimuli to reach the "yes/buy button" in the reptilian brain, and one of those stimuli was visual. Users brains work fast and don't really take time to rationally think when it comes to social media, that's why visual posts reach better.

See you next week!